Paying too much for your Broadband?

The deals that providers advertise on their sites are often flexible if you can get through to a sales person on the phone. However, some providers are more flexible than others. Here we break down the best providers you can haggle with and some tips on getting a better deal.

TalkTalk is the broadband provider that existing customers are most likely to successfully haggle a better deal, according to a new study.

Four in five customers say they were happy with the outcome from TalkTalk after challenging their bill, research from comparison site, Is My Bill Fair?, shows.

By comparison, Virgin Media had the least satisfied customers when it came to haggling down, with only 32 per cent saying they were happy with the response from the firm.

A further 34 per cent said they didn't even receive a response from the telecoms giant when looking to negotiate their deal.

After the study found Virgin Media had the least satisfied customers with 34 per cent unhappy with the response and the same number not even receiving one, the provider said the pricing details of its packages, including the discounted price, contract length and on-going price once the minimum term ends, are clearly communicated to their customers in their advertising and when they sign up.

BT was found to be the next broadband provider customers were most happy with after TalkTalk, with 77 per cent saying they were pleased with the response they received.

It was closely followed by Sky, with 75 per cent of respondents saying they were happy with the service.

Plusnet, however, found itself in the bottom half of the table with just 55 per cent of people saying they were pleased with the response they received when trying to negotiate a deal. A massive 33 per cent said they never even received a response.


How to negotiate a better deal


  1. Don't quit: Providers have multiple teams performing similar roles but incentivised in different ways.
  2. Ask for extra services: If your provider won't reduce your price then ask them to throw in some additional services or upgrades, like faster broadband speeds or extra channels.
  3. Knowledge is power: Reading up on what you’re entitled to is a very powerful tool to prove you're being treated unfairly.
  4. Don't pay for what you don't use: Cancel the parts of your service you no longer use. You'd be surprised what you may have signed up for over the years.
  5. Don't always accept the first offer: If the first offer isn't the one you want say no. It's likely your provider will have more than one offer available for you, so hold out if you can.

If you're not getting what you want from one agent you can try hanging up and speaking to someone else who might be able to offer you a different deal. This is a tactic that can often work. Even if you think the deal you have that came as standard is good, it is likely you can get a better deal if you know your stuff and don’t take no for an answer. If that doesn’t work, you can go and find a better deal with someone else. That generally grab’s their attention.

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